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GD310
ADVANCED TYPOGRAPHY

GD310
ADVANCED TYPOGRAPHY PROJECTS:

PROJECT 1
Caravan Poem (pdf)

PROJECT 2
Poem Book (pdf)

PROJECT 2
Grade Sheet
Poem Book (pdf)

PROJECT 3
Magazine Editorial Spreads (pdf)

PROJECT 3
Magazine Editorial
Self-Evaluation
Grade Sheet (pdf)

 

 

 


 

CARAVAN POEM POSTER (also see Poem Poster Project sheet)

Use all text of the poem, “Caravan” (printed below) to create a visual/verbal message which reinforces the verbal ‘message‘ of the text. You may repeat words from the text, but do not add new words or delete words. You may or may not use the name and date of the poem or name of the poet; it’s your choice. The finished piece will be a small poster. You determine size; it may be square or rectangular but must conform to one of the following formats (ratios) and be no larger than 10" X 16": 1:1 1:2 3:4 5:8. Produce your poster in black-and-white (you may use values [shades of grey]). Use Adobe Illustrator. Present text as image to reinforce the ‘message’ of the text. Use text as metaphorical image (NOT a literal image) to represent the ‘meaning’ of the poem and to tell a visual story.

CARAVAN (Hugo Ball, 1916)
jolifanto bambla o falli bambla
grossgiga m’pfa habla horem
egiga goramen
higo bloko russula hrju
hollaka hallala
an logo bung
blago bung blago bung
bosso falaka
ü üü ü
schampa wulla wussa olobo
hej tattla gorem eschige zunbada
wulubu ssubudu uluwe ssubudu
tumba ba-umf
kusa gauma
ba-umj

POEM BOOK PROJECT (also see Poem Book project sheet)

•Read “Concrete poems just are,” pp 70–77, eye No 2 Vol 5 Spring 1996. Look at the pattern poetry of Lewis Carroll, Filippo Tomaso Marinetti, Guillaume Apollinaire, Kurt Schwitters, Stéphane Mallarmé, the French Letterists, Agusto and Heraldo De Campos, Michael Basinski, Johanna Drucker, Rob Fitterman, Cy Twombly and others. Refer to the web site www.ubu.com/
Look at Robert Bringhurst’s poetry, especially "New World Suite" on the web site www.centerforbookarts.org (on the Center For Book Arts home page, click on the first link in the text under the image of moveable type).
Choose one of the poets whose work you found on the web site, or in the Eye article, and write 500-600 words about them (their poetry, this specific poem).
Use an organizational grid/template to design and lay out a 12-page book: Use the poem and your 500-600 words as the copy for your book. Lay out all pages to visually and verbally reveal your concept and the spirit of the poem as you understand it.
Write a colophon at the end of the book.

MAGAZINE EDITORIAL SPREADS (also see Magazine Editorial Spread project sheet)

•Read “Concrete poems just are,” pp 70–77, eye No 2 Vol 5 Spring 1996. Generate ideas by looking at high-quality magazines that have interesting concepts and interesting layouts. Some layouts are interesting in different ways, and they visually serve their readers in different ways. Examples: L.A. Style, Push, Interview, Emigré, Spy, Eye, Jazziz, Beach Culture, U & l/c, Elle, Allure, The Face, Wired, Metropolis, National Geographic, Print, Graphis, Communication Arts, Baseline, Benneton Colors, Sculpture, ARTS, Dance Inc, C, Contents, Martha Steward Living, Dwell, Aperture. These magazines represent various visual styles; they present their information in visual ways that suit the type of information that they contain and the ‘type’ of reader that their editors are looking to attract. Some of these magazines are out of print, however with a little research, you will be able to dig up information about several of them, and others that are relevant.

 

 

 

DONNA STEPIEN (donnastepien@me.com)

INSTRUCTOR, GRAPHIC DESIGN, NEW ENGLAND INSTITUTE OF ART
MFA University at Buffalo
MBA Canisius College
BA Daemen College