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GD220
PACKAGE DESIGN
SYLLABUS and PROJECTS

 

 

GD220 WEEKLY
These pdf links and urls to bulleted items are listed for each week.

ALWAYS REFER TO SYLLABUS/COURSE OUTLINE AND PROJECT SHEET FOR ADDITIONAL ADDITIONAL READINGS / MATERIALS REQUIRED FOR EACH CLASS!

WEEK ONE
• Ghirardelli Art Guide
• “Successful Creative Briefs”
• "New Branded World" from No Logo by Naomi Klein
• “Designing the Way to Better Health”

WEEK TWO
• 10 Commandments of Emotional Branding

• FDA/USDA Nutrition Label
• How to Produce a Nutrition Facts Label
• Designing Brand Identity, pp104, 105
• How to Design Logos, Symbols and Icons
• BBC News: Australia plans plain packaging for cigarettes
• Exercise 1
• Exercise 1 Grade Sheet

WEEK THREE
• How to Photograph your 3D project
• “The Incredible Shrinking Package,” NY Times article
• “Plastics of Evil,” Economist article
• Brand Equity: http://www.netmba.com/marketing/brand/equity/
• Seventh Generation 90% recycled package

WEEK FOUR
• Examples, Elements of Art and Principles of Design in Packaging
• Branding and Packaging

WEEK FIVE
•"Stop Waste" web site featuring Ghirardelli

WEEK SEVEN
• Pair/ Group Case Studies from Textbook
• Reading from Thinking Green: Packaging Prototypes
• Sustainable Packaging definition, from Sustainable Packaging Coalition
• Ghirardelli Art Guide In-process critique

WEEK EIGHT, NINE and TEN
Martha Stewart Creative Brief

• Towards Sustainable Packaging
• Field Trip
• Information Design TEXT

• Information Design SLIDES

urls:
• tetrapakusa.com/environment/packaging.htm (packaging, our commitment, resources)
• aseptic.org
• packworld.com/cds_print.html?rec_id=16105
• mbdc.com/c2c_ee.htm
• shelfimpact.com (on this site go to Gallery of Packaging)
• stopwaste.org/docs/g-choc_final_101205.pdf
• sustainablepackaging.org
• greenblue.org

WEEK TWELVE

WEEK THIRTEEN
• Critique Information Design/Sustainable Packaging Market-Specific Project

WEEK FOURTEEN
• Critique Information Design/Sustainable Packaging Market-Specific Project

 



 

DONNA STEPIEN (dstepien@me.com)

INSTRUCTOR, VISUAL COMMUNICATION DESIGN
MFA University at Buffalo
MBA Canisius College
BA Daemen College