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ACADEMIC

GD220
PACKAGE DESIGN:

SYLLABUS (pdf)

Projects and Exercises:

PROJECT 1
Ghirardelli Labels (pdf)

Ghirardelli Labels
Peer Critique Sheet (pdf)

Ghirardelli Labels
Grade Sheet (pdf)

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PROJECT 2
Information Design on Sustainable Package for Market-Specific Product with Grade Sheet (pdf)

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PATAGONIA
QUIZ/EXERCISE (pdf)

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WEEKLY MATERIALS

 


 

COURSE DESCRIPTION:
This course is an introduction to package design.

Students incorporate skills learned in prerequisite courses within the framework of Elements of Art, Principles of Design and Gestalt Laws as they explore brand identity and apply branding and other relevant strategies (such as environmental, ecological or safety standards) to design and produce packaging prototypes for common products.

Integral to this course is students’ understanding of the designer’s responsibility to sustainable package design by their designing a package that specifically addresses minimal, biodegradable, and/or re-purposed closed-loop cycles.

PROJECTS:
GHIRARDELLI LABEL
Develop two new labels for a Ghirardelli chocolate powder can. The first label you propose as an entirely new design; the second you propose to redesign the label however you must work with Ghirardelli corporate design guidelines.

INFORMATION DESIGN ON SUSTAINABLE PACKAGE FOR MARKET-SPECIFIC PRODUCT
This project offers multiple products from which to choose. Products are innovative, and some are in the concept stage, not yet marketed. Your challenge is to make a package for your chosen product. You must consider the very specific product, the very specific market, and how to make an environmentally-responsible package. You’ll also design and include an educational information graphic on the package.

For this project, we’ll read articles on 21st century topics of environmental waste, with emphasis on packaging solutions to minimize or eliminate waste. An overall solution seems logical at first thought: use less packaging! But the problems, and the solutions, are complex and consider economics/finance, product safety, theft, package size, material, shelf life, breakage (of product and/or package), product use, product and package longevity, distribution, shelving, re-use / recycling / package re-purposing, elimination of package. (Yikes!! elimination of package!!!! How do you develop a design strategy, how do you brand a product with no package??? Think: non-traditional package.)

PATAGONIA PRODUCT PACKAGE and/or QUIZ/EXERCISE
We’ll continue our environmentally responsible design of packaging as we examine this company whose corporate philosophy specifically decries costly and unsustainable packaging solutions.

DONNA STEPIEN (dstepien@me.com)

INSTRUCTOR, VISUAL COMMUNICATION DESIGN
MFA University at Buffalo
MBA Canisius College
BA Daemen College